Step into the new HOFF® Store
in Amsterdam.
A space where design,
creativity and community come together.


Designed by the Spanish studio El Departamento, the store blends mineral textures, handcrafted wood and sculptural elements.


Together, they create a warm and immersive atmosphere
inspired by HOFF’s artisanal DNA.


Designed by the Spanish studio El Departamento, the store blends mineral textures, handcrafted wood and sculptural elements.

At the center of the experience is the mezzanine floor, entirely dedicated to the HOFF® Charm Bar. A creative space where you can personalize your sneakers while enjoying an AERIS cocktail.

Designed as a place to slow down, create and connect, the Charm Bar
transforms shopping into a unique in-store experience.




The mezzanine features a dedicated sneaker fitting area alongside workshops, pop-ups and special activations.

More than a store, HOFF Amsterdam is designed as a creative destination.
Visit us