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Amsterdam-based creative studio Rive Roshan, founded by Ruben de la Rive Box and Golnar Roshan, joins HOFF Creative Voices to discuss colour, art and design.
Known for their immersive approach to colour, light and reflective materials, the duo brings a sculptural perspective that moves between art, design and space.
To mark the launch of Chroma, HOFF invites creative studio Rive Roshan to transform its Amsterdam flagship into an immersive experience. A dialogue between art and design that explores how our perception of colour changes constantly.



While Chroma approaches colour through the construction and design of each sneaker, Rive Roshan interprets it intuitively and sculpturally, creating a space where every reflection, movement and shift in light reveals a new perspective.
HOFF® City Chroma.
Colour as philosophy.
Contrast, depth and perception.