#AMtoPM is sneak peek to the lives of interesting people who #LiveAuthentic. In this chapter we see things from Zina's perspective. Be a voyeur in her creative process and discover what inspires her.

The Worn by series portrays those who break the rules to be themselves. Meet Mathias Geerts and appreciate the laid back vibe he projects.

#ArtistsInStore We transformed our HOFF Store into an art gallery to celebrate World Art Day. From April 15 to 18, our Madrid store hosted the works of 4 different artists. Bypassers were invited to observe and even acquire an authentic work of art first hand. The artists were there to...

The Worn by series discovers authentic people around the world. Those who excel in being themselves and use creativity in one way or another. Philipp Kleiber lives in Stuttgart and has a special sensitivity that is noticeable in his instagram.

AM to PM is a new section that introduces the daily lives of #Citizens that #LiveAuthentic. Each chapter follows the story of someone who stands out in an interesting way. 

In this workshop that took place in Barcelona, artist Perrine Honoré gave a lesson unveiling her secrets. She is a French Illustrator, Muralist & textile pattern maker based in Barcelona. Her inspiration comes from contemporary artists and designers, as well as in the history of art and everyday life.

Le pedimos a la artista Mercedes Bellido que hiciera una obra especial para HOFF y para las mujeres. Ella es una pintora española dedicada al mundo de la ilustración y la creación artística. Se animó a actuar en directo y pintó el escaparate de la tienda HOFF con una bella...

Family over the ship. Meet designer and mother Rut Otero who lives in a self-made house-boat in Copenhagen with her husband, the architect Bjarke Ingels and their son, Darwin.

The new man collection glows in the fluorescent lights of the city. A parking lot can be a playground for those who live life wherever it takes place.

We traveled to the Greek coast to immerse ourselves into the bare beauty of Vouliagmeni. Pure Greek heritage and a place where to feel the presence of Artemis, Goddess of nature.

UNA UNIÓN IMPOSIBLE DE ESTILOS.    El premiado estudio creativo MASQUESPACIO y HOFF se unen para crear una pieza que fusiona sus estilos. Un modelo diferente con una combinación de colores original y llena de vida, exclusivo para el público femenino. El diseño creativo y la búsqueda de la estética perfecta es...

Una original mañana personalizando un skateboard para descubrir una maravillosa técnica de diseño con Maaike Riemens.