THIS IS THE NEXT STATION. DISCOVER METRO

Velázquez 39, Madrid - 28001 España

Monday - Saturday: 10:30h - 20:30h
Sunday: 11:00h - 19:00h
Phone number: +34 640 375 467

HOFF siempre se ha basado en lugares icónicos de todo el mundo. Ahora nuestra marca forma parte de uno de esos sitios que dan nombre a nuestras sneakers. La primera HOFF Store en el prestigioso Barrio Salamanca. Exactamente en el 39 de la calle Velázquez. Un lugar donde los visitantes pueden experimentar la marca de primera mano. Un espacio en el que descubrir las colecciones y ver lo increíbles que son. Un lugar donde celebrar eventos y un punto de encuentro para los amigos de HOFF.#Citizens, Bienvenidos.

Color as the main feature

The sneakers are colorful and are designed for both women and men. These features were taken into account for the final design. The sneakers are the protagonists of the store, the finishes of the interior architecture orbit around these lights, being neutral and respectful in a soft color palette composed of shades of pink, gray degraded and pale green washed.

parallax

Emphasis on materials

Materials such as marble, stone and lacquered metal are the solid solutions for a smooth balance between architecture and the products to be exhibited. All of this, combined with a handmade resin floor application, conveys a Zen feeling of spatial harmony.

The walls

En la pared principal, las soluciones de display elevan las zapatillas a un estatus formal más alto, presentando los productos como piezas únicas, puestas en plataformas especiales que cambian de color y materialidad. La percepción es muy íntima y relajada, en contraste con la imagen urbana y colorida de los productos. En la pared secundaria, las nuevas colecciones se presentan en un sencillo y flexible sistema de metal añadido en colores Klein Blue, personalizable con diferentes mensajes, señales y gráficos.

Las paredes curvas están tratadas con una capa de cemento pigmentado rosa-malva llamado "Mountbatten Pink" (conocido por ser el color utilizado para el camuflaje naval por la Marina Real Británica durante la Segunda Guerra Mundial). Se utilizan grandes espejos en las esquinas para ampliar el espacio y reflejar a los clientes en el momento adecuado.

The furniture

La tienda está completamente amueblada con piezas a medida, como el sofá, mesas, objetos de apoyo y accesorios visuales. El sofá está acabado con textil de tweed Bouclé, similar a un patrón tejido. La zona central gira en torno a dos mesas de piedra sepúlveda, un material tradicional de la región de Madrid que proporciona una sensación de terrenalidad natural. El acabado de la piedra se asemeja de alguna manera a la piedra caliza y arenisca en un tono beige salmón.

The facade

La tienda se completa con una piedra verde de Onix Pinta Verde brasileña utilizada en detalles como las plataformas de exhibición y la aplicación del logo en la fachada, junto con un letrero de neón muy reconocible, visible desde cualquier ángulo en la Calle Velázquez.

Velázquez 39, Madrid - 28001 España

Monday - Saturday: 10:30h - 20:30h
Sunday: 11:00h - 19:00h
Phone number: +34 640 375 467

HOFF has always focused on iconic places around the world. Now our brand becomes part of one of those special districts that give our sneakers their name.The first HOFF store in the prestigious Barrio Salamanca in Madrid. Exactly at 39 Velazquez Street. A place for visitors to get to know the brand first-hand. Where they can feel the footwear and see how incredible it is. A place to host events and a meeting point for friends of HOFF.#Citizens, Welcome.

COLOR AS THE MAIN FEATURE

The sneakers are colorful and are designed for both women and men. These features were taken into account for the final design. The sneakers are the protagonists of the store, the finishes of the interior architecture orbit around these lights, being neutral and respectful in a soft color palette composed of shades of pink, gray degraded and pale green washed.

parallax

EMPHASIS ON MATERIALS

Materials, such as marble, stone and lacquered metal are the solid solutions for a smooth balance between architecture and the products to be exhibited.
All of this, combined with a handmade resin floor application, conveys a Zen feeling of spatial harmony.

THE WALLS

On the main wall, the display solutions raise the shoes to a higher formal status, presenting the products as unique pieces, placed on special platforms that change color and materiality. The perception is very intimate and relaxed, in contrast to the urban and colorful image of the products. On the secondary wall, the new collections are presented in a simple and flexible metal system added in Klein Blue colors, customizable with different messages, signs and graphics.The curved walls are treated with a layer of pink-mauve pigmented cement called “Mountbatten Pink” (known to be the color used for naval camouflage by the British Royal Navy during World War II). Large mirrors are used in the corners to expand the space and reflect the customers at the right time.

THE FURNITURE

The store is fully furnished with custom-made pieces, such as the sofa, tables, support objects and visual accessories. The sofa is finished with tweed Bouclé fabric, similar to a woven pattern.
The central area revolves around two tables made of Sepúlveda stone, a traditional material from the region of Madrid that provides a natural earthy feeling. The stone finish somehow resembles limestone and sandstone in a salmon beige tone.

THE FACADE

The store is completed with a Brazilian green Onix Pinta Verde stone used in details such as the display platforms and the application of the logo on the facade, along with a highly recognizable neon sign, visible from any angle on Velazquez Street.

Velázquez 39, Madrid - 28001 España

Monday - Saturday: 10:30h - 20:30h
Sunday: 11:00h - 19:00h
Phone number: +34 640 375 467

HOFF has always focused on iconic places around the world. Now our brand becomes part of one of those special districts that give our sneakers their name.The first HOFF store in the prestigious Barrio Salamanca in Madrid. Exactly at 39 Velazquez Street. A place for visitors to get to know the brand first-hand. Where they can feel the footwear and see how incredible it is. A place to host events and a meeting point for friends of HOFF.#Citizens, Welcome.

COLOR AS THE MAIN FEATURE

The sneakers are colorful and are designed for both women and men. These features were taken into account for the final design. The sneakers are the protagonists of the store, the finishes of the interior architecture orbit around these lights, being neutral and respectful in a soft color palette composed of shades of pink, gray degraded and pale green washed.

parallax

EMPHASIS ON MATERIALS

Materials, such as marble, stone and lacquered metal are the solid solutions for a smooth balance between architecture and the products to be exhibited.
All of this, combined with a handmade resin floor application, conveys a Zen feeling of spatial harmony.

THE WALLS

On the main wall, the display solutions raise the shoes to a higher formal status, presenting the products as unique pieces, placed on special platforms that change color and materiality. The perception is very intimate and relaxed, in contrast to the urban and colorful image of the products. On the secondary wall, the new collections are presented in a simple and flexible metal system added in Klein Blue colors, customizable with different messages, signs and graphics.The curved walls are treated with a layer of pink-mauve pigmented cement called “Mountbatten Pink” (known to be the color used for naval camouflage by the British Royal Navy during World War II). Large mirrors are used in the corners to expand the space and reflect the customers at the right time.

THE FURNITURE

The store is fully furnished with custom-made pieces, such as the sofa, tables, support objects and visual accessories. The sofa is finished with tweed Bouclé fabric, similar to a woven pattern.
The central area revolves around two tables made of Sepúlveda stone, a traditional material from the region of Madrid that provides a natural earthy feeling. The stone finish somehow resembles limestone and sandstone in a salmon beige tone.

THE FACADE

The store is completed with a Brazilian green Onix Pinta Verde stone used in details such as the display platforms and the application of the logo on the facade, along with a highly recognizable neon sign, visible from any angle on Velazquez Street.

Velázquez 39,
Madrid - 28001 España

Monday - Saturday: 10:30h - 20:30h
Sunday: 11:00h - 19:00h
Phone number: +34 640 375 467

HOFF siempre se ha basado en lugares icónicos de todo el mundo. Ahora nuestra marca forma parte de uno de esos sitios que dan nombre a nuestras sneakers.La primera HOFF Store en el prestigioso Barrio Salamanca. Exactamente en el 39 de la calle Velázquez. Un lugar donde los visitantes pueden experimentar la marca de primera mano. Un espacio en el que descubrir las colecciones y ver lo increíbles que son. Un lugar donde celebrar eventos y un punto de encuentro para los amigos de HOFF.#Citizens, Bienvenidos.

El color como protagonista

The sneakers are colorful and are designed for both women and men. These features were taken into account for the final design. The sneakers are the protagonists of the store, the finishes of the interior architecture orbit around these lights, being neutral and respectful in a soft color palette composed of shades of pink, gray degraded and pale green washed.

parallax

Énfasis en los materiales.

Materials such as marble, stone and lacquered metal are the solid solutions for a smooth balance between architecture and the products to be exhibited. All of this, combined with a handmade resin floor application, conveys a Zen feeling of spatial harmony.

Las paredes.

En la pared principal, las soluciones de display elevan las zapatillas a un estatus formal más alto, presentando los productos como piezas únicas, puestas en plataformas especiales que cambian de color y materialidad. La percepción es muy íntima y relajada, en contraste con la imagen urbana y colorida de los productos. En la pared secundaria, las nuevas colecciones se presentan en un sencillo y flexible sistema de metal añadido en colores Klein Blue, personalizable con diferentes mensajes, señales y gráficos. Las paredes curvas están tratadas con una capa de cemento pigmentado rosa-malva llamado "Mountbatten Pink" (conocido por ser el color utilizado para el camuflaje naval por la Marina Real Británica durante la Segunda Guerra Mundial). Se utilizan grandes espejos en las esquinas para ampliar el espacio y reflejar a los clientes en el momento adecuado.

Los muebles.

La tienda está completamente amueblada con piezas a medida, como el sofá, mesas, objetos de apoyo y accesorios visuales. El sofá está acabado con textil de tweed Bouclé, similar a un patrón tejido. La zona central gira en torno a dos mesas de piedra sepúlveda, un material tradicional de la región de Madrid que proporciona una sensación de terrenalidad natural. El acabado de la piedra se asemeja de alguna manera a la piedra caliza y arenisca en un tono beige salmón.

La fachada

La tienda se completa con una piedra verde de Onix Pinta Verde brasileña utilizada en detalles como las plataformas de exhibición y la aplicación del logo en la fachada, junto con un letrero de neón muy reconocible, visible desde cualquier ángulo en la Calle Velázquez.

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