Nine students from Regent's University London's Fashion Design redefine our iconic CITY silhouette, going beyond conventional fashion boundaries. Meet the contenders, get to know the judge, and pick your favorite design.
JURY'S CHOICE WINNER
Macarena Yague is the winner of €500 in HOFF products; this visionary will see their design come to life soon.
THE WHITE BOARD
A sneaker in itself symbolizes grounding and evolution as we keep walking through life. I found inspiration in the painting The White boat by the Spanish painter Sorolla. I wanted to honour the Spanish root of the brand as well as choosing something which is universally known as are Sorolla´s paintings.
PUBLIC'S FAVORITE
Yili Yan! This design, which garnered the most votes on our website, wins €200 in HOFF products. Your voice matters!
THE CONTESTANTS
Congratulations to the winners and all the participants. Join us in celebrating their creativity and passion. Cheers to artistry, innovation, and the power of your choice!
THE DESIGNS
1 - PARIS IN THE CITY OF LOVE
Camille Chaupin
2 - CYBER RUSH
Emiliya Akimova
3 - THE CHILDHOOD DANCE
Francesca Fraser
4 - METRO
Ivanna Diadyk
5 - THE WHITE BOAT
Macarena Yagüe
6 - NOTHING HILL & NEALS YARD
Tia Sood
7 - CYBERPUNK
Veeyee Wang
8 - TAJ MAHAL
Wenona Pillai
9 - LAVA LOVE
Yili Yan
THE JURY
GRACEY AMA
Gracey Ama Taah II Owusu-Agyemang, a Ghanaian/Namibian designer, co-founded Dijàgo Studios, showcasing Afro-Futurism through collaborations with local artisans. In 2022, her collection featured at the Victoria and Albert Museum, and in 2023, she designed a bespoke gown for actress Sarah Niles worn at the British Vogue and Tiffany & Co Celebrate Fashion & Film party. Her work reflects a commitment to cultural narratives and craftsmanship.
KHUDIJA ZAIB
Khudija Zaib Lughmani co-founded Dijàgo Studios, an Afro-Asian Luxury Brand, blending cultures and traditional textiles. Her work, showcased at the Victoria and Albert Museum, focuses on preserving craftsmanship and South-Asian heritage. In 2023, she collaborated on a bespoke gown for actress Sarah Niles at the British Vogue and Tiffany & Co party.
LOUISE ROE
Louise Roe, TV host and fashion journalist, founded Sharland England. As fashion correspondent for ITV's This Morning, she's known for red carpet reporting at major even as the Oscars, Golden Globes and the Emmys on NBC's Access Hollywood. Her career includes hosting shows in LA and being Vogue's former News Editor. Renowned for her multifaceted style, Roe is a prominent figure in both fashion and interior design.
REMY FARREL
Remy is a fashion and beauty journalist with a decade of experience in editorial writing, styling and hosting and events. Currently fashion editor for online publication Who What Wear, since moving to London in 2014, she has worked for internationally renowned titles such as Elle, Grazia, and British Vogue, and styled celebrity, ecommerce, and editorial covers and stories.
PACO VALIENTE
Paco Valiente, Chief Digital & Marketing Officer at HOFF, with over 25 years of experience in industry giants like Inditex and MediaMarktSaturn, brings strategic leadership to craft innovative digital and marketing strategies. His commitment to excellence aligns seamlessly with the spirit of creativity and innovation in the art world.
ALBERTO GIMENEZ
With 16 years of experience, including 8 years at esteemed brands such as Zara Man, Inditex, Replay Jeans, and Levi's, the designer possesses a unique blend of design expertise and technical acumen. With a background in German automobile design, there's a keen understanding of the importance of lines and proportions in shoe design, contributing to a distinctive quality in every pair of the HOFF Sneaker collection. Having successfully revitalized the HOFF collection from scratch, this seasoned professional continues to drive its growth and prominence in the competitive sneaker market.