LIMITED EDITION
Driving the new generation of designers
Earlier this year, HOFF, in collaboration with Regent's University London, held a competition aimed at promoting young talents in footwear design, reaffirming its commitment to innovation and artistic expression. This initiative gave students the opportunity to express their creativity through a sneaker based on HOFF's City silhouette. Now, the winning sneaker from that competition is available for purchase in a limited edition, offering the public a unique creation that fuses art and fashion.
The sneaker: a design brought to life
The winner of the contest was inspired by the work "The White Boat," famous for its vibrant colors. HOFF provided continuous support through expert mentors who guided her throughout the entire creative process, from conceptualization to production. This allowed the winner to gain hands-on experience in the industry, beyond the academic realm. The sneaker stands out for its colors, inspired by the work "The White Boat." Made from materials certified by the Leather Working Group, this sneaker offers unparalleled comfort thanks to HOFF's signature Memory-Foam® insole.
Regent's University London: Inspiring the minds of the future
Regent's University London is a private institution located in the iconic Regent's Park in London, immersed in a diverse cultural environment that nurtures creativity. With a student-centered approach, Regent's promotes the development of young talent in a collaborative and multicultural atmosphere. The university stands out for its spirit of innovation, where students have the freedom to explore their passions and skills in an inspiring environment that encourages them to make their mark on the world.
Meet the Jury
A jury composed of experts in design and fashion was responsible for selecting the winning sneaker from the HOFF x Regent's University London collaboration. The jury members, with distinguished careers in the industry, evaluated each proposal considering creativity, innovation, and the ability to capture the values of both institutions in a unique design.
Louise Roe
Louise Roe, fashion presenter and journalist, founded Sharland England. She has been a fashion correspondent on ITV’s This Morning and covered events like the Oscars and Golden Globes for NBC’s Access Hollywood. A former news editor at Vogue, Roe stands out in both fashion and interior design.
Gracey Ama
Gracey Ama Taah II Owusu-Agyemang, a Ghanaian-Namibian designer and co-founder of Dijàgo Studios, blends Afrofuturism with local craftsmanship. She showcased her collection at the Victoria and Albert Museum and designed a dress for actress Sarah Niles in 2023.
Khudija Zaib
Khudija Zaib Lughmani, co-founder of Dijàgo Studios, blends Afro-Asian cultures and traditional fabrics in her luxury brand. Her work has been exhibited at the Victoria and Albert Museum, and in 2023, she collaborated on designing a dress for actress Sarah Niles.
Remy Farrell
Remy, a fashion and beauty journalist with a decade of experience in editorial writing, styling, and event planning, is the fashion editor for the online publication Who What Wear. She has worked for international publications such as Elle, Grazia, and British Vogue.
Alberto Gimenez
With 16 years of experience at brands such as Zara Man, Inditex, Replay Jeans, and Levi's, the designer combines design skills with technical acumen. Trained in German automotive design, he understands the importance of lines and proportions in footwear. After revitalizing the HOFF collection from scratch, he continues to drive its growth in the sneaker market.