Every step matters. Every story leaves a mark. Move with purpose is our way of celebrating those who walk their own path, making every step intentional, creative, and meaningful. Our flagship store becomes a space where art, culture, and creativity come together. Discover the activations and sign up.

15.10 — SAMANTHA DANIELE WOLFSON X HOFF® YOUR MORNING RITUAL
Join us at HOFF Velázquez for the second edition of our champagne tasting with Laurent-Perrier. An afternoon to discover and enjoy a selection from the Maison in a special gathering at our Madrid flagship.

20.10 — HOFF® ART NIGHT | JANINE VAN OENE
Con motivo de ADE, HOFF Leidsestraat acoge una noche donde el arte y la música se encuentran. Descubre las obras de Janine van Oene acompañadas por la música de Niiomi, en colaboración con Thom Oosterhof.

01.10 — MIREN ALÓS VISUAL STORYTELLING MASTERCLASS
Join us for another experience at HOFF Velázquez. This time, alongside Miren Alós, we will explore visual storytelling through a photography masterclass where you will learn to build and tell stories through images.

29.09 — RED WAGON BOOK CLUB — "LAS GRATITUDES" BY DELPHINE DE VIGAN
Join a new edition of the Red Wagon Book Club at the Velázquez Flagship. A gathering to share, chat and enjoy reading together as a community. This time we'll be discussing 'Las gratitudes' by Delphine de Vigan.

23.09 — LAURENT-PERRIER CHAMPAGNE TASTING | 2ND EDITION
Acompáñanos en HOFF Velázquez para la segunda edición de nuestra cata de champagne junto a Laurent-Perrier. Una tarde para descubrir y disfrutar una selección de la Maison en un encuentro especial en nuestra flagship de Madrid.

16.09 — HOFF® AMSTERDAM DINNER — IN YOUR OWN HANDS
An intimate in-store dinner presented by Samantha Daniele Wolfson, founder of & the Table. An evening of conversation, product discovery and personalisation at the Charm Bar, designed to connect with the HOFF universe in a close and emotional way.

10.09 — HOFF® AMSTERDAM POETRY BRUNCH — THE GROUND YOU WALK ON
During this intimate poetry brunch, hosted by poet and writer Gershwin Bonevacia, we'll explore the story of your life through poetry: identity, roots and the paths that have shaped you. The morning combines a workshop with a delicious brunch by Célia Konikoff, bringing words and flavour together in one warm, communal experience.

18.08–01.09 — HOFF® MADRID GALLERY IN STORE
HOFF Velázquez hosts an exhibition connected to the creative universe of Salva López. Through his serene visual language and his sensitivity to light, spaces, objects and textures, the exhibition connects photography, art and design with Chroma's chromatic language.

18.08–01.09 — HOFF® COVENT GARDEN GALLERY IN STORE
Jing Su and Lisa Denyer, curated by Martin Mayorga, present at HOFF® Covent Garden two different artistic practices that explore colour, materiality and perception from contemporary perspectives.

18.08–01.09 — HOFF® AMSTERDAM GALLERY IN STORE
HOFF® Amsterdam temporarily transforms into an exhibition space featuring a selection of works by Rive Roshan. An immersive installation that explores colour, light and reflective materials, creating a dialogue between art, design and product within the Chroma universe.