Move With Purpose is our way of celebrating those who follow their own path, making every step intentional and creative. Our flagship becomes a space where art, culture and creativity meet. Discover the activations and sign up.

20.10 — HOFF® ART NIGHT | JANINE VAN OENE
On the occasion of ADE, HOFF Leidsestraat hosts an evening where art and music meet. Discover the work of Janine van Oene accompanied by music from Niiomi, in collaboration with Thom Oosterhof.

15.10 — SAMANTHA DANIELE WOLFSON X HOFF® YOUR MORNING RITUAL
Join us at HOFF Leidsestraat for Your Morning Ritual, a brunch with Samantha Daniele Wolfson. A morning to share, connect and enjoy a special gathering at our Amsterdam flagship.

15.10 — HOFF® AT FRIEZE | AINDREA EMELIFE IN CONVERSATION WITH MARIA KREYN
Join us for an intimate evening at HOFF Covent Garden, where curator Aindrea Emelife will talk with artist Maria Kreyn about her new exhibition "DREAM LOGIC", her artistic practice and the ideas that shape her work.

14.10 — JADE MATCHA GALLERY × SNEAKS BY HOFF®
Join us at the Velázquez Flagship to celebrate the start of a special collaboration: Jade Matcha Gallery and Sneaks by HOFF come together for four months of matcha, culture and design.

01.10 — MIREN ALÓS VISUAL STORYTELLING MASTERCLASS
Enjoy another experience at HOFF Velázquez. This time, with Miren Alós, we will explore visual storytelling through a photography masterclass where you will learn to build and tell stories through images.

29.09 — RED WAGON BOOK CLUB — "LAS GRATITUDES" BY DELPHINE DE VIGAN
Join a new edition of Red Wagon Book Club at the Velázquez Flagship. A gathering to share, talk and enjoy reading together as a community. This time we will discuss Las gratitudes by Delphine de Vigan.

23.09 — LAURENT-PERRIER CHAMPAGNE TASTING | 2ND EDITION
Join us at HOFF Velázquez for the second edition of our champagne tasting with Laurent-Perrier. An afternoon to discover and enjoy a selection from the Maison at a special gathering in our Madrid flagship.

16.09 — HOFF® AMSTERDAM DINNER — IN YOUR OWN HANDS
An intimate in-store dinner hosted by Samantha Daniele Wolfson, founder of & the Table. An evening of conversation, product discovery and personalisation at the Charm Bar, designed to connect with the HOFF universe in a close and personal way.

10.09 — HOFF® AMSTERDAM POETRY BRUNCH — THE GROUND YOU WALK ON
During this intimate poetry brunch, hosted by poet and writer Gershwin Bonevacia, we will explore the story of your life through poetry: identity, roots and the paths that have shaped you. The morning combines a workshop with a delicious brunch by Célia Konikoff, bringing words and flavour together in a warm, shared experience.

18.08–01.09 — HOFF® MADRID GALLERY IN STORE
HOFF Velázquez hosts an exhibition linked to the creative universe of Salva López. Through his serene visual language and his sensitivity to light, spaces, objects and textures, the show connects photography, art and design with the colour language of Chroma.

18.08–01.09 — HOFF® COVENT GARDEN GALLERY IN STORE
Curated by Martin Mayorga, Jing Su and Lisa Denyer present two different artistic practices at HOFF® Covent Garden, exploring colour, materiality and perception from contemporary perspectives.

18.08–01.09 — HOFF® AMSTERDAM GALLERY IN STORE
HOFF® Amsterdam temporarily becomes an exhibition space featuring a selection of works by Rive Roshan. An immersive installation exploring colour, light and reflective materials, creating a dialogue between art, design and product within the Chroma universe.