Are you a creative talent?

HOFF and MINI are joining forces to celebrate creativity and the search for emerging talents. We want YOU to join us in this incredible experience by entering our design contest. It's time for a new generation of creators to take their place in the spotlight—and it starts with you.

Do you want to share with the world what you can do? It's time for you to take your design skills to the next level.

All you have to do is create a sneaker and car design using just your imagination—the sky's the limit. You don't even have to be an artist or designer; we're open to all types of creativity. HOFF & MINI give you the chance.

The contest

Get ready to be a part of something big

Throughout this contest you have the opportunity to create your own sneaker and car from scratch. 10 finalists will be selected on the week of October 22 by a jury consisting of personalities from the art and automotive world, as well as well renowned artists.

We will be giving away a one-year lease on a MINI Electric car that you can personalize with your design and make the sneaker design a reality.

How to enter?

Everyone can participate

  • Register your application on this page.
  • One you are registered, an email will be sent with the instructions and materials needed.
  • You will have to submit the designs in a presentation, pdf format.
  • With the design, you will have to submit a video presenting yourself.
  • The name of the file needs to follow this structure: DATE_NAME_SURNAME
  • Don't forget to send it to the email before October 22nd at 00:00.
  • Read the FAQ and legal terms and conditions to get all the information.




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