HOFF® FLAGSHIP.
A NEW ERA.
DISCOVER HOFF’S NEW FLAGSHIP AT VELÁZQUEZ 37.
A SPACE THAT TRANSCENDS THE TRADITIONAL RETAIL CONCEPT, DESIGNED TO BECOME A MEETING POINT BETWEEN DESIGN, CULTURE, AND ART. EACH VISIT IS AN IMMERSIVE AND UNIQUE EXPERIENCE.
HOFF® FLAGSHIP.
A NEW ERA.
DISCOVER HOFF’S NEW FLAGSHIP AT VELÁZQUEZ 37.
A SPACE THAT TRANSCENDS THE TRADITIONAL RETAIL CONCEPT, DESIGNED TO BECOME A MEETING POINT BETWEEN DESIGN, CULTURE, AND ART. EACH VISIT IS AN IMMERSIVE AND UNIQUE EXPERIENCE.
A PROJECT THAT MERGES ORIGIN, CRAFTSMANSHIP, AND CONTEMPORANEITY, TURNING EACH VISIT INTO AN IMMERSIVE AND ONE-OF-A-KIND EXPERIENCE.
A PROJECT THAT MERGES ORIGIN, CRAFTSMANSHIP, AND CONTEMPORANEITY, TURNING EACH VISIT INTO AN IMMERSIVE AND ONE-OF-A-KIND EXPERIENCE.
SNEAKS, OUR COFFEE BAR IN COLLABORATION WITH YOYOGI, IS A VIBRANT AND DYNAMIC SPACE WHERE CREATIVE ENERGY MEETS FLAVORS THAT INSPIRE.
ENJOY A JAPANESE MATCHA FROM SHIZUOKA AND A MASTERFULLY ROASTED EUROPEAN COFFEE—AN EXPERIENCE THAT CELEBRATES THE ART OF COFFEE AND THE CREATIVE CULTURE THAT DEFINES HOFF.
SNEAKS, OUR COFFEE BAR IN COLLABORATION WITH YOYOGI, IS A VIBRANT AND DYNAMIC SPACE WHERE CREATIVE ENERGY MEETS FLAVORS THAT INSPIRE.
ENJOY A JAPANESE MATCHA FROM SHIZUOKA AND A MASTERFULLY ROASTED EUROPEAN COFFEE—AN EXPERIENCE THAT CELEBRATES THE ART OF COFFEE AND THE CREATIVE CULTURE THAT DEFINES HOFF.
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THE SPACE FEATURES A DJ BOOTH FOR SPECIAL ACTIVATIONS, AND ITS INTERIOR, LINED WITH OLIVILLO PINK MARBLE, ENVELOPS VISITORS IN A WARM AND INVITING ATMOSPHERE—AS EMBRACING AS THE AROMA OF FRESHLY BREWED COFFEE.
THE HEART OF THE STORE. WITH 150 M² AND A TERRAZZO FLOOR DESIGNED AD HOC FOR HOFF, THE STAGE DEFINES THE BRAND’S NEW CHROMATIC IDENTITY. THREE LONG TRAVERTINE MARBLE SHELVES DISPLAY THE PRODUCT, WHILE THE LIGHTING HIGHLIGHTS EACH SNEAKER IN A PLAY OF SHADOWS AND LIGHTS THAT ADAPTS THROUGHOUT THE DAY.
UNIQUE EXHIBITION PIECES, SUCH AS METEORITES REINTERPRETED BY LOCAL ARTISTS, ARE RENEWED EVERY SIX MONTHS, TURNING THE FLAGSHIP INTO A LIVING GALLERY.
THE HEART OF THE STORE. WITH 150 M² AND A TERRAZZO FLOOR DESIGNED AD HOC FOR HOFF, THE STAGE DEFINES THE BRAND’S NEW CHROMATIC IDENTITY. THREE LONG TRAVERTINE MARBLE SHELVES DISPLAY THE PRODUCT, WHILE THE LIGHTING HIGHLIGHTS EACH SNEAKER IN A PLAY OF SHADOWS AND LIGHTS THAT ADAPTS THROUGHOUT THE DAY.
UNIQUE EXHIBITION PIECES, SUCH AS METEORITES REINTERPRETED BY LOCAL ARTISTS, ARE RENEWED EVERY SIX MONTHS, TURNING THE FLAGSHIP INTO A LIVING GALLERY.
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THIS RETRO-INSPIRED SPACE OFFERS A UNIQUE EXPERIENCE FOR SNEAKER ENTHUSIASTS.
SNEAKERS COME TO LIFE THROUGH CLEANING, REPAIR, AND CUSTOMIZATION, ALLOWING CUSTOMERS TO ADD EXCLUSIVE PATCHES OR CHANGE THE LACES, TURNING EACH PAIR INTO A TRULY UNIQUE CREATION.
THIS RETRO-INSPIRED SPACE OFFERS A UNIQUE EXPERIENCE FOR SNEAKER ENTHUSIASTS.
SNEAKERS COME TO LIFE THROUGH CLEANING, REPAIR, AND CUSTOMIZATION, ALLOWING CUSTOMERS TO ADD EXCLUSIVE PATCHES OR CHANGE THE LACES, TURNING EACH PAIR INTO A TRULY UNIQUE CREATION.
[03]
A CONTEMPORARY AMPHITHEATER THAT MERGES FITTING ROOM AND SOCIAL SPACE, CROWNED BY AN EXCEPTIONAL PALM TREE SCULPTURE THAT PAYS HOMAGE TO ELCHE AND ITS CRAFTSMANSHIP TRADITION. THIS HANDMADE MASTERPIECE, CREATED BY SKILLED ARTISANS USING WICKER AND METAL LEAVES, COMBINES TRADITIONAL TECHNIQUES WITH CONTEMPORARY CREATIVITY. EVERY CURVE AND DETAIL REFLECTS METICULOUS CARE, MAKING IT A TRUE ICON OF THE SPACE.
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A CONTEMPORARY AMPHITHEATER THAT MERGES FITTING ROOM AND SOCIAL SPACE, CROWNED BY AN EXCEPTIONAL PALM TREE SCULPTURE THAT PAYS HOMAGE TO ELCHE AND ITS CRAFTSMANSHIP TRADITION. THIS HANDMADE MASTERPIECE, CREATED BY SKILLED ARTISANS USING WICKER AND METAL LEAVES, COMBINES TRADITIONAL TECHNIQUES WITH CONTEMPORARY CREATIVITY. EVERY CURVE AND DETAIL REFLECTS METICULOUS CARE, MAKING IT A TRUE ICON OF THE SPACE.
AT ITS BASE, THE AMPHITHEATER OFFERS A COMFORTABLE AREA TO TRY ON SNEAKERS, WHILE THE UPPER SECTION UNFOLDS INTO A GALLERY CURATED BY DESIGNER MOISÉS NIETO, SHOWCASING A CAREFULLY SELECTED COLLECTION OF BOOKS, DESIGN OBJECTS, AND LIMITED EDITIONS.
ON THE FIRST FLOOR, A SPACE UNFOLDS DESIGNED AS A VERSATILE CREATIVE HUB. AT ITS CENTER, A 20-METER FOLDING TABLE ALLOWS THE AREA TO BE TRANSFORMED TO HOST CREATIVE WORKSHOPS, PODCASTS, COWORKING, POP-UPS BY LOCAL ARTISTS AND ENTREPRENEURS, AS WELL AS PRIVATE DINNERS.
A SPACE CONCEIVED FOR CREATIVITY, COLLABORATION, AND COMMUNITY TO COME TOGETHER, FOSTERING INSPIRATION AND IDEA EXCHANGE IN EVERY EXPERIENCE.
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ON THE FIRST FLOOR, A SPACE UNFOLDS DESIGNED AS A VERSATILE CREATIVE HUB. AT ITS CENTER, A 20-METER FOLDING TABLE ALLOWS THE AREA TO BE TRANSFORMED TO HOST CREATIVE WORKSHOPS, PODCASTS, COWORKING, POP-UPS BY LOCAL ARTISTS AND ENTREPRENEURS, AS WELL AS PRIVATE DINNERS.
A SPACE CONCEIVED FOR CREATIVITY, COLLABORATION, AND COMMUNITY TO COME TOGETHER, FOSTERING INSPIRATION AND IDEA EXCHANGE IN EVERY EXPERIENCE.
A PRIVATE AND EXCLUSIVE SPACE.
THE ATTIC IS ACCESSIBLE FROM THE FIRST FLOOR OR THROUGH A DISCREET DOOR HIDDEN IN A MIRRORED WALL WITHIN THE SPACE. DESIGNED FOR INTIMATE AND VIP GATHERINGS, IT REDEFINES THE SHOPPING EXPERIENCE IN ITS MOST EXCLUSIVE FORM.
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A PRIVATE AND EXCLUSIVE SPACE.
THE ATTIC IS ACCESSIBLE FROM THE FIRST FLOOR OR THROUGH A DISCREET DOOR HIDDEN IN A MIRRORED WALL WITHIN THE SPACE. DESIGNED FOR INTIMATE AND VIP GATHERINGS, IT REDEFINES THE SHOPPING EXPERIENCE IN ITS MOST EXCLUSIVE FORM.
THIS PRIVATE SPACE, FEATURING A DESIGNER LOUNGE AND SOUND SYSTEM, OFFERS A UNIQUE ENVIRONMENT FOR PRIVATE SALES OR EXCLUSIVE MEETUPS.
A HIDDEN SANCTUARY WHERE THE ENERGY OF THE CITY MEETS THE INTIMACY AND COMFORT OF A HOME.
THIS PRIVATE SPACE, FEATURING A DESIGNER LOUNGE AND SOUND SYSTEM, OFFERS A UNIQUE ENVIRONMENT FOR PRIVATE SALES OR EXCLUSIVE MEETUPS.
A HIDDEN SANCTUARY WHERE THE ENERGY OF THE CITY MEETS THE INTIMACY AND COMFORT OF A HOME.
HOFF® Flagship
Architecture: El Departamento
Photography: Javier Bravo
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