Valeria Palmeiro is the real name that hides behind the spanish artist Coco Dávez. Recognized for her paintings- even though her professional career also includes photography and art direction-, her career´s most recognized creation, to this date, is her book “Sin rostro” [faceless], a guide in which she captures all her talent: a universe full of color and and recognizable human figures without a defined face.
“MY ART IS VIBRANT, OPTIMISTIC AND VERY VITALISTIC. COLOR IS EVERYTHING”
The identity of this artist that drinks from the influences of David Hockney and Yayoi Kusama, no longer needs an introduction neither in nor out of our borders. Far beyond her personal work, Coco Dávez has collaborated with international brands of great projection that belong the field of fashion and lifestyle. And to all of this, now adds one more action, the one created for HOFF on the occasion of Women's Day.
“BEING CALLED BY THE BRAND FOR THIS PROJECT HAS BEEN A COMPLETE JOY AND SUCH AN HONOR. AS A WOMAN, THE 8TH OF MARCH REMINDS ME, ON THE ONE SIDE THE ADVANCES MADE AND ON THE OTHER ALL THATS LEFT TO ACCOMPLISH”
For this date marked in the calendar, the artist has created an exclusive design as support for women. The result are women in an attitude of celebration, dancing and enjoying that HOFF recreates in each of the windows of its stores located in Madrid, Barcelona, Seville and Malaga among many others. Playing the “speaker” role, these windows proyect themselfs as a great canvas sending a powerful message: Being a woman is a source of pride.