Every step matters. Every story leaves a mark. Move with purpose is our way of celebrating those who walk their own path, making every step intentional, creative, and meaningful. Our flagship store becomes a space where art, culture, and creativity come together. Discover the activations and sign up.

23.09 — LAURENT-PERRIER CHAMPAGNE TASTING | 2ND EDITION
Join us at HOFF Velázquez for the second edition of our champagne tasting with Laurent-Perrier. An afternoon to discover and enjoy a selection from the Maison in a special gathering at our Madrid flagship.

01.10 — MIREN ALÓS VISUAL STORYTELLING MASTERCLASS
Join us for another experience at HOFF Velázquez. This time, alongside Miren Alós, we will explore visual storytelling through a photography masterclass where you will learn to build and tell stories through images.

10.09 — HOFF® AMSTERDAM POETRY BRUNCH — THE GROUND YOU WALK ON
During this intimate poetry brunch, hosted by poet and writer Gershwin Bonevacia, we'll explore the story of your life through poetry: identity, roots and the paths that have shaped you. The morning combines a workshop with a delicious brunch by Célia Konikoff, bringing words and flavour together in one warm, communal experience.

18.08–01.09 — HOFF® MADRID GALLERY IN STORE
HOFF Velázquez hosts an exhibition connected to the creative universe of Salva López. Through his serene visual language and his sensitivity to light, spaces, objects and textures, the exhibition connects photography, art and design with Chroma's chromatic language.

18.08–01.09 — HOFF® COVENT GARDEN GALLERY IN STORE
Jing Su and Lisa Denyer, curated by Martin Mayorga, present at HOFF® Covent Garden two different artistic practices that explore colour, materiality and perception from contemporary perspectives.

18.08–01.09 — HOFF® AMSTERDAM GALLERY IN STORE
HOFF® Amsterdam temporarily transforms into an exhibition space featuring a selection of works by Rive Roshan. An immersive installation that explores colour, light and reflective materials, creating a dialogue between art, design and product within the Chroma universe.