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HOFF has always focused on iconic places around the world. Now our brand becomes part of one of those special districts that give our sneakers their name.

The first HOFF store in the prestigious Barrio Salamanca in Madrid. Exactly at 39 Velazquez Street. A place for visitors to get to know the brand first-hand. Where they can feel the footwear and see how incredible it is. A place to host events and a meeting point for friends of HOFF.

#Citizens, Welcome.

The first HOFF Store in the prestigious Barrio Salamanca. Exactly at 39 Velazquez Street. A place where visitors can experience the brand first hand. A space where you can discover the collections and see how incredible they are. A place to celebrate events and a meeting point for HOFF friends.

Color as the main feature

The sneakers are colorful and are designed for both women and men. These features were taken into account for the final design. The sneakers are the protagonists of the store, the finishes of the interior architecture orbit around these lights, being neutral and respectful in a soft color palette composed of shades of pink, gray degraded and pale green washed.
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Emphasis on materials

Materials, such as marble, stone and lacquered metal are the solid solutions for a smooth balance between architecture and the products to be exhibited. All of this, combined with a handmade resin floor application, conveys a Zen feeling of spatial harmony.

The walls

On the main wall, the display solutions raise the shoes to a higher formal status, presenting the products as unique pieces, placed on special platforms that change color and materiality. The perception is very intimate and relaxed, in contrast to the urban and colorful image of the products. On the secondary wall, the new collections are presented in a simple and flexible metal system added in Klein Blue colors, customizable with different messages, signs and graphics. The curved walls are treated with a layer of pink-mauve pigmented cement called “Mountbatten Pink” (known to be the color used for naval camouflage by the British Royal Navy during World War II). Large mirrors are used in the corners to expand the space and reflect the customers at the right time.

The furniture

The store is fully furnished with custom-made pieces, such as the sofa, tables, support objects and visual accessories. The sofa is finished with tweed Bouclé fabric, similar to a woven pattern. The central area revolves around two tables made of sepulveda stone, a traditional material from the region of Madrid that provides a natural earthy feeling. The stone finish somehow resembles limestone and sandstone in a salmon beige tone.

The facade

The store is completed with a Brazilian green Onix Pinta Verde stone used in details such as the display platforms and the application of the logo on the facade, along with a highly recognizable neon sign, visible from any angle on Velazquez Street.

Opening Hours

Mo 10:30h –20:30h         Tu 10:30h –20:30h         We 10:30h –20:30h

Th 10:30h –20:30h         Fr 10:30h –20:30h        Su 10:30h –20:30h

Velazquez 39, Madrid - 28001 Spain

Photography: @asierrua @ciszak_dalmas

Moodboard: @rafael_benito_

Studio: @mttfrr

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