Each of the women who appear in our path is a source of inspiration and a stimulus for us. Sunday March 8 is your day and we wanted to celebrate it with the artist Fede Pouso, who focuses his works on the femininity of women.

“My work proposes a moment of intimacy, it represents an instance of connection and celebration. Show our protagonists in a moment of acceptance and admiration about their own body. It teaches us that personal power is far from that idea that their bodies must be formed according to the acceptance of others, they are true and powerful women.”

This Sunday starting at 00:01 CET, HOFF will give the first 100 orders this Tote Bag with its screen-printed work. To those who are not so fast, do not worry, because all purchases this weekend will be presented with a sheet of the work.

"From our union and values ​​I created this tote as a reminder of love and the search for authenticity, being unique is what makes us powerful."

Fede Pouso

Artist: Fede Pouso
Photographer: Zukka Creativos
Creative Direction: Luciana Mazza

Watermark Hoff Brand