What is Estudio Santa Rita and what inspired the creation of the universe around our launch "Neon Vibes"?

Estudio Santa Rita is a creative illustration studio formed by the artistic duo Palo Graglia and Nuel Salinas. They started their creative journey in 2013 in their hometown, Malaga. For them imagination knows no boundaries and that is why they work their illustrations and creations for clients from all over the world, influenced by Pop Art, Surrealism and everyday life itself. Their work is characterised by a pure explosion of colour, together with the use of figures, textures and lettering.

For this creation of Neon Vibes by HOFF they wanted to play with representative elements of their brand, such as the pink greyhound, which represents their dog Rita, the use of flowers and the hands that show the most human and close side. For them it is very important that the compositions are dynamic, that they feel alive and full of energy, either by the use of colour or by the elements that make them up.