Last year, our pink socks became more than just an accessory. This year, we reaffirmed our commitment to helping women equip themselves with the right tools to detect early signs and get the support they need.

100% of the proceeds from these socks will go to the BCRF International Association, a non-profit organization that leads global research, seeking breakthroughs in prevention and treatment. The act of wearing these socks challenges prejudices and opens essential conversations about breast cancer. They are a reminder of the importance of early detection and ongoing support for those affected. With actions like this, we change the world one step at a time.